Since 1969, the Armed Forces Marketing Council has engaged with Congress and the Department of Defense to protect and enhance the military resale benefit for military families.
The Military Resale System and Quality of Life Benefits are currently in a period of transition due to budgetary constraints, shifting patron demographics, and a dynamic, highly-competitive retail environment. The Armed Forces Marketing Council believes the military resale system needs the flexibility and agility to shift to meet patron needs and demand and be more convenient while providing a high-quality, word-class quality of life benefit that supports readiness, retention, resiliency and recruitment. Specifically, the Armed Forces Marketing Council supports the following initiatives:
The Armed Forces Marketing Council, since its inception, has addressed many issues over the years.