" /> Home

Serving the most deserving

Stacks Image 0
At the Armed Forces Marketing Council, we "serve the most deserving" by working everyday to protect and strengthen the value of the military resale benefit for military families.

By engaging with leaders on Capitol Hill and at the Department of Defense, as well as the military services and the military resale systems, we address issues that impact the non-pay compensation benefit provided to military families through the commissaries and exchanges.

By volunteering to serve in our nation's military, service members and their families endure tremendous sacrifice to defend freedom around the world. Our goal is to ensure that the commissary and exchange benefits that service members have earned are worthy of their service and sacrifice and continue to support the readiness of our armed forces to meet the global challenges of today and tomorrow.
AFMC in the News
Washington, DC - On Wednesday, November 20, 2013, Tom Gordy, the President of the Armed Forces Marketing Council, served as a witness during a House Military Personnel Subcommittee hearing about military resale and the benefit it provides to military families. In written and oral testimony, Mr. Gordy challenged Department of Defense proposals that would change how the military commissaries are funded and result in diminished benefits to military families.

Get Microsoft Silverlight
Video of Military Personnel Subcommittee hearing on Military Resale held November 20, 2013.
Military Resale Issues
Military Resale Consolidation

On January 29, 2015, the Military Compensation and Retirement Modernization Commission issued its final report which outlined changes to pay, retirement, health benefits and quality of life programs for military personnel. The report stated the Commission's view that both the access and savings at Department of Defense commissaries and exchanges should be protected. It also outlined a concept for a new military resale structure which would include consolidating the three separate exchange systems, along with the Defense Commissary Agency, into one resale activity.

While the AFMC applauds and agrees with the Commission's view that access and savings must be protected, there does not currently exist a business case nor business plan for consolidation.
Commissary Funding

In March 2014, the Department of Defense proposed eliminating $1 billion of funding from the Defense Commissary Agency's budget over between FY2015 and FY2017 while converting the agency into a Non-Appropriated Fund Instrumentality (NAFI). MORE