Advocacy

Since 1969, the Armed Forces Marketing Council has engaged with Congress, the Department of Defense, industry and military and Veteran organizations to protect and enhance the military resale benefit for military families.

The Armed Forces Marketing Council believes the military resale system needs flexibility and agility to shift to meet patron needs and demand and be more convenient while providing a high-quality, word-class quality of life benefit that supports readiness, retention, resiliency and recruitment.  Specifically, the Armed Forces Marketing Council:

• Opposes exclusions in commissaries and exchanges of widely-available products commonly found at off-base retailers.
• Supports appropriated offsets of mandated minimum-wage increases on Non-Appropriated Fund Instrumentalities.
• Opposes privatization and privatization tests of the commissaries.
• Believes Armed Services Exchange Regulations should be reviewed and updated to reflect the current retail environment while offering commissaries and exchanges broader product assortment to meet patron demand in a convenient manner.

The Armed Forces Marketing Council, since its inception, has addressed many issues over the years.

• Commissary Funding
• Military Resale Reform
• Consolidation of the resale/exchange systems
• Second Destination Transportation Funding
• Online shopping benefits
• Use of credit cards in the commissaries and exchanges
• Guard and Reserve Privileges
• Armed Services Exchange Regulation Relief
• Many others