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Serving the Most Deserving since 1969

About Us

At the Armed Forces Marketing Council, we "serve the most deserving" by working everyday to protect and enhance the value of the military resale benefit for military families. By engaging with leaders on Capitol Hill and at the Department of Defense, as well as the military services and the military resale systems, we address issues that impact the non-pay compensation benefit provided to military families through the commissaries and exchanges. By volunteering to serve in our nation's military, service members and their families endure tremendous sacrifice to defend freedom around the world. Our goal is to ensure that the commissary and exchange benefits that service members have earned are worthy of their service and sacrifice and continue to support the readiness of our armed forces to meet the global challenges of today and tomorrow.

Supporting Quality of Life for Military Families

Advocacy

Operational Support

Awareness

The Armed Forces Marketing Council exists to protect and enhance earned quality of life benefits provided through the commissaries and exchanges for military families.

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Awareness

Operational Support

Awareness

The Armed Forces Marketing Council engages with Congressional and Department of Defense leaders, Veteran and Military Support Organizations, military resale leaders and members of the media to raise awareness of issues pertaining to the military resale benefit.

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Operational Support

Member companies of the Armed Forces Marketing Council work everyday all around the world to ensure military families have access to quality name brand products at low prices regardless of where they serve.

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Our Purpose

The Armed Forces Marketing Council is a non-profit business league comprised of firms representing over 400 manufacturers who supply consumer products to military resale activities world wide. The AFMC was organized to:

Promote unity of effort through a cooperative working relationship among the congress, the military and the industry.
Provide a forum for addressing and solving industry-wide problems.
Assist in accomplishing the military resale system mission.
Strive for worldwide availability of quality consumer products at prices consistent with the best values.
Seek continued congressional support and funding of the military resale system.
Assist in maintaining the resale system as an integral part of military life.
Promote awareness of sales representative services to the military and manufacturers.