Armed Forces Marketing Council
Armed Forces Marketing Council
  • AFMC
  • Advocacy
  • Awareness
  • Operational Support
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    • AFMC
    • Advocacy
    • Awareness
    • Operational Support
  • AFMC
  • Advocacy
  • Awareness
  • Operational Support

Awareness

Strategic Engagement in Support of Military Resale

The Armed Forces Marketing engages leaders in Congress, at the Department of Defense, and with Veterans and Military Support Organizations and the media to ensure awareness of issues pertaining to military commissaries and exchanges.

Congressional Testimony

Views on Commissary Reform

  • House Armed Services Personnel Subcommittee
  • Wednesday, January 13, 2016
  • Written Testimony

Other Testimony

  • House Armed Services Personnel Subcommittee, November 20, 2013
  • House Armed Services Personnel Subcommittee, June 7, 2012

In the News

  • May 11, 2024 - Op-Ed:   "Military Commissaries: An adapting and evolving benefit for military families"
  • January 29, 2024 - The State Journal Register:  "Durbin meets with Springfield businesses about proposal aimed at curbing credit card fees"
  • November 18, 2022 - Military Times:   "Made in China" exclusion policy at exchanges would hurt families
  • May 30, 2019 - Military Times:  Here's how commissary brands stacked up in our limited comparison
  • March 13, 2019 - Military Times:  DoD wants to sharply cut commissary budget as overall defense budget increases
  • June 19, 2018 - Military Times:  Commissary savings dip slightly. Did your region buck the trend?
  • January 31, 2017 - Military Times:  New commissary calculations show shoppers save less money than previously thought
  • December 23, 2016 - Stars & Stripes:  Groups worry historic commissary reforms could fail
  • January 13, 2016 - Stars & Stripes:  Will 2016 be the year of commissary reform?

History of Military Resale

On June 17, 1776, the Continental Congress adopted Articles of War, which included all of the British Army regulations, including those which allowed civilians to sell provisions to soldiers.  Thus began America's effort to care for and supply our troops through their personal resources.

These merchants, known as sutlers, would follow the Continental Army, making as much money as possible supplying soldiers with "basic" items, such as fruits, vegetables, candy, tobacco, soap, shoes and boots.  Bumboats provided the same service for sailors and Marines aboard ships.  The quality of the products was inferior and the prices were expensive.  However, these services were a necessary evil due to sparse rations provided by the military.


This abusive practice remained until July 1, 1867, when a law passed by Congress went into effect that abolished sutlers and established Sales Commissaries to provide "sutlery" items for sale to men of all ranks. Since that time, the military resale system has evolved into a global enterprise supporting our men and women in uniform and their families, at bases at home and abroad, including areas of conflict, by providing quality, brand-name products at low prices.  

Having become one of the top quality of life benefits earned by today's military families, military resale supports retention and military readiness, while holding down taxpayer costs.


Governance

The military resale system is governed by Title 10, Section 147 of the U.S. Code.  The law establishes the organization and oversight of the systems, directs operations, and places limits on the types of merchandise that can be sold.

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