Armed Forces Marketing Council

Helping to Deliver a World-class Military Quality of Life Benefit

Member companies of the Armed Forces Marketing Council represent over 400 national brand manufacturers to the military resale system, helping to deliver quality products at military bases around the world at a prices consistent with best values.


Services at Store Level Performed by Member Companies

  • Ordering assistance and follow-up
  • Category management
  • Vendor-managed inventory
  • Associate education and training
  • Shelf stocking
  • Pricing validation
  • Merchandising - space allocation, promotions, display-building assistance
  • Distribution monitoring
  • In-store demonstrations
  • Coupon distribution
  • Invoicing
  • Store resets
  • Stock turns
  • Stock rotation
  • Processing spoils and damages
  • Inventory cross-leveling
  • Forecasting and analytics